Ippolito's Seafood was conceived in 1919 when Guiseppi Ippolito first stepped foot on American soil. Wanting to mix the traditions of his fore-fathers with a touch of the ‘American Dream,’ he started with a seafood push cart. He was inspired to open his own establishment where customers could get the freshest fish at affordable prices and top notch service. In ten years time he saved enough money to turn his dream into a reality and Ippolito's Seafood opened its doors for the first time in 1929.

In the 1970's, Guiseppi's grandson, Sam, took a great interest in the family business. He soon took over and took the business to a new level. Ippolito's began to clean, cook, and prepare seafood for further customer satisfaction. With the help of his mother, wife and Aunt Connie's recipe's, Sam watched in awe as his family's dream came true.

Today Ippolito's has come to be called a landmark Philadelphia institution because we are still committed to providing Guiseppi’s original mission to insure high quality, top priority service at the most affordable prices.

The next generation of the Ippolito family is ready to take Ippolito's Seafood into tomorrow. Like the generations before us, we will continue to strive for excellence and perfection.

Beyond the Sea
05/20/2011

By South Philly Fashionista
Loyal readers will remember my original post on Ippolito’s back in March ’09, but given all the updates they’ve made of late, I thought it was time to update my profile as well.

While the city’s oldest fishmonger has always kept an eye on the source of their seafood, in the last year, they’ve initiated an effort to connect customers with the people who supply their food. The dangers of overfishing and poorly practiced aquaculture directly affect their patrons’ health. Natural and sustainable foods have always been the focus of Ippolito’s business, but now in-store signage indicates whether the more than 500 fish in stock has been responsibly harvested from farms, line-caught or sustainably sourced.

Owner Anthony D’Angelo also hand-selected a wide array of organic produce, grains and dairy products to compliment the store’s ocean fare. “If it’s what I would feed my family,” said Anthony, “I think my customers deserve the same.” The store now also carries Le Bus breads, delivered fresh daily.

Don’t worry, you can still get the best seafood in town and Aunt Connie’s classic Ippy’s recipes, but you can also get a lot more! Three months of work with personal chef and nutritionist, Michael Scipionei, went into created a slew of healthy options and new flavors to Ippy’s menu including fish tacos, an Ahi cheesesteak sandwich, crab con avocado salad, the Codfather fish burger and many more. Some of my favs include the shrimp volcano and Aunt Connie’s original famous crab cakes. All food is made without additives or preservatives. And, you can now enjoy your order at the new eat-in counter.

French-, Spanish-, Portugese-, Italian- and English-speaking employees are there to assist you with whatever you need. Whether you’re an old fan or a new face, Ippolito’s will welcome you and tickle your taste buds.

Tell ‘em I sent you,

SPF